Flavorman, a primary personalized beverage development agency, has launched its 2025 Beverage Tendencies predictions. After analyzing style formulation, ingredient lists and shopper cravings, the Flavorman Beverage Architects have unveiled quite a few utterly totally different upcoming traits surrounding style, parts and mannequin strategies.
Most notably, Flavorman sees a rise in global-inspired flavors akin to tropical fruits and worldwide spices. Predicted well-liked parts embody coconut, papaya, dragon fruit, turmeric, star anise and coriander.
As the company exactly predicted in 2024, the “sweet heat” improvement will proceed its rise with flavors like mango-habanero and spicy margarita capturing shopper curiosity.
Flavorman’s 2025 predictions moreover reveal a shift in shopper curiosity in direction of ingredient transparency. With lawsuits concentrating on sensible beverage producers for inaccurate label claims, Flavorman’s Beverage Architects say clients will take a extra in-depth take a look at parts and any associated properly being claims. Producers must put collectively for a shift in shopper conduct, as drinkers scrutinize what’s really of their drinks.
This wellness improvement aligns with the “sober curious” movement now sweeping the spirits enterprise.
“The sober curious lifestyle encourages clients to re-evaluate their relationship with alcohol, sometimes leading to lowered consumption,” says Flavorman chief technical officer Kristen Wemer. “We’re seeing a significant rise in purchasers attempting to develop ready-to-drink mocktails, non-alcoholic spirits, and NA beers and wines to meet this demand.”
Whatever the rise of alcohol-free selections, the spirits enterprise stays sturdy. In response to a rising want for lower-ABV selections, Flavorman forecasts that spirits like aperitifs, liqueurs and bitters will see elevated curiosity in 2025, as drinkers search flavorful, lighter selections.