California Walnuts companions with Sacramento Ballet and Nugget Market to have time trip season

California Walnuts is spreading trip cheer to the Sacramento neighborhood with seasonally impressed retail promotions aligned with its annual sponsorship of the 2024 Sacramento Ballet’s Nutcracker. Since 2022, California Walnuts has been a presenting sponsor of the Sacramento Ballet’s trip effectivity, celebrating its reference to the holiday season and the native individuals.

This yr, California Walnuts is elevating the seasonal effort in partnership with Nugget Market. A two-month celebration with Nutcracker-themed in-store reveals, digital promotions and distinctive co-promotions that features California Walnuts is presently underway. The partnership launched with an in-store experience on the West Sacramento Nugget Market, which featured dwell dance performances, meet-and-greets with the solid and further.

“Like walnuts, the Nutcracker is synonymous with the holiday season. Notably proper right here in Sacramento, since many walnut growers are proud to call the Central Valley home,” says Robert Verloop, chief authorities officer of California Walnuts. “We’re proud to extend the magic of the season to native prospects with our retail companion Nugget Market.”

SacBallet’s family-favorite Nutcracker (December 13-22, 2024) returns with new costumes and wardrobe enhancements that honor its rich historic previous and maintain the manufacturing current for future generations. The Agency is celebrating 70 years and this yr’s Nutcracker performances promise to excite and enchant Northern California audiences with night time and matinee displays all through three festive weeks.

“We’re overjoyed to have time Nutcracker in our seventieth season with the unwavering assist of California Walnuts as our presenting sponsor and Nugget Market to engage consumers and encourage them to attend this season’s enchanting Nutcracker performances,” says Anthony Krutzkamp, artistic and authorities director of Sacramento Ballet. “This milestone wouldn’t be attainable with out the great and comfortable embrace of the Sacramento neighborhood and assist from native walnut growers all through Northern California who make SacBallet’s Nutcracker a treasured native yuletide customized yr after yr.”

California Walnuts is encouraging prospects nationwide to boost trip gatherings in pleasant, easy and stunning strategies with seasoned walnuts by a model new built-in advertising marketing campaign that evokes prospects to “Tis the Seasoning.”